Hauler Hero | 2022 - current
$156k - $2.1M | 2.16x
arr 2022 - 2024 | yoy growth
6 - 120+ | <3%
account growth | churn
5
systems established
2
roles
Achievements & Impact
Promotions
Promoted to Director for exponential ownership of product & design functions while continuing to grow as a leader while delivering product excellence.
0-1 Product
Led product & design as sole Director alongside CTO, driving exponential growth from 0 to 101+ active businesses with $2mm ARR, achieving 2.62x YTD growth and <3% YoY churn
Org Alignment
Orchestrated product roadmap sessions and updates with leadership to ensure strategic alignment and transparent communication of initiative progress
Team of One
Executed & cross-functionally led business-critical initiatives across product and design to accelerate growth through Product & UX-led strategies
Innovation
Shaped product vision with leadership team, integrating AI solutions to drive innovation and maintain competitive advantage
highlights
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2024
Hauler hero
Account & Suspension groups
Our account group system has transformed waste management operations by automating key tasks and improved efficiency for companies of all sizes, earning widespread praise throughout the industry, reducing processing time by ~60%.

Reactions

“The suspension groups!!!! What an amazing tool! I freaking love you guys!” - Wendy W. | Wallace refuse
"Now with all of the groups... being able to see everything based on the aging. GAME CHANGER!" - Jessica | Grogan Disposal
"Coming recently from Routeware... this is a capability that they can only dream of!" - Park G. | Account exec
“I just wanted to say thank you for adding the improvements and coming soon pop ups to Hauler Hero. Love the recently viewed option! Kudos to you all for rocking it!!!!” - Shannon M. | Davis Disposal

Results

Backdrop

Customers struggled with inefficient CRM workflows and disconnected experiences that made bulk operations for customer accounts impossible.

Many relied on messy Excel-based workarounds and frequently submitted data requests for bulk actions, creating a significant burden on our engineering team.

The system's poor tracking capabilities and limited visibility into customer account status led to mounting challenges.

As we scaled, the high volume of customer requests for bulk operations began overwhelming both our support and engineering teams.

We needed to develop a comprehensive account management system that could handle bulk operations efficiently, provide clear visibility into account statuses, and automate routine tasks - all while maintaining system performance and reliability at scale.

The solution had to address both immediate operational bottlenecks and provide a foundation for future growth.

Challenges

Execution

Wins

Learnings

2024
Hauler hero
Real-time Waste Route Management
A transformation of routing capabilities that turned 4-hour planning sessions into 15-minute tasks. This innovative system combines visual route planning and real-time tracking, helping waste companies optimize thousands of stops while keeping all stakeholders synchronized.

Reactions

“Our last software, to sequence a route and put it back in would take me almost half a day. This workflow is more efficient and it's made my life a lot easier.” - Justin C. | Major Waste
“Awesome Feature! Very helpful when honing in the routes” - Thomas | Greenleaf Recycling
“FANTASTIC!” - Danny | Trigg Trash
“Outstanding job, Team!! This is so money! I’ve practiced it a few times and am ready to demo it on my next sales call.” - Clint S. - Head of Sales
“This is awesome! I would argue this is one of, if not THE most badass feature we have now!” - Abbey A. - CS specialist

Results

Backdrop

The existing route manager struggled with several critical challenges that impacted waste management operations.

Route planning was extremely time-consuming, with dispatchers spending multiple hours manually sequencing hundreds of stops per route.

The system lacked the ability to view both map and list views simultaneously, making it difficult for dispatchers to efficiently plan and modify routes.

Real-time route adjustments were cumbersome, especially when responding to unexpected situations like driver overtime or the need for backup support.

These technical limitations created significant bottlenecks in daily operations, reducing team productivity and making it harder to respond to changing conditions in the field.

Challenges

Execution

Wins

Learnings

2023
Hauler hero
Invoice & Payment groups
Streamlined waste management billing with a unified system that reduced billing cycles from 8 to 2-3 hours. Integration of invoice management, automated payments, and real-time analytics delivered 70% efficiency gains and reduced costs through paperless billing. Users reported significant improvements in workflow efficiency and payment tracking.

Reactions

“With the billing cycle, it's quick, we were done by 1030 Monday morning and no joke, before Hauler Hero it was an 8 hour process from start to end.” - Jessica S. | Grogan Disposal
“That’s awesome. Holy f*^k. I like that. Holy moly. That’s like a game changer” - Serena | WPH
“Our billing invoices have improved tremendously from the beginning…our postage cost has decreased tremendously from when we first started printing invoices…The automation of customers paying bills within the system is awesome. “ - Jackie | Davis Disposal
“In the beginning, I was nervous about the system because obviously, I didn’t know it very well, but this is really good…Obviously, the way I was doing it before was so time consuming. This is like, whoa, I have more time. So now I can do what?” - Nicole T | Lake Area Waste

Results

Waste management companies struggled with fragmented billing systems that separated customer data, invoicing, and payments across multiple platforms.

Time-consuming billing cycles required full workdays to complete, data entry errors occurred from manual transfers between systems, payment tracking was complex across multiple portals, and record consistency suffered due to scattered documentation.

This fragmentation particularly affected larger operations, where billing teams struggled to maintain accuracy and timeliness. The result was reduced operational efficiency, delayed cash flow, and decreased customer satisfaction.

To address these challenges, we developed a unified platform with group-based invoice and payment management, automated email delivery with tracking, and comprehensive analytics.

The system streamlined operations through CardPointe integration for automated payment processing, while providing real-time insights into payment patterns and billing efficiency through a centralized dashboard.

Challenges

Execution

Wins

Learnings

2023
Hauler hero
Remote-first feedback loops
Implemented structured remote-first feedback loops that reduced iteration cycles from monthly to weekly while creating an inclusive, transparent feedback culture across distributed teams.

Reactions

“We should all be proud of what we’ve done with Hauler Hero this past year. UX has made amazing progress!..Kudos to everyone! - Christian N. | Principal Engineer
"So far all of the updates that have been rolling out have been great." - Ryan D.

Results

Traditional feedback mechanisms for communication are inadequate in a fast-paced distributed work environments, leading to siloed communication between teams and delayed product development cycles that impacted feature delivery and team morale.

To address these challenges, I implemented a remote-first feedback system that enables effective asynchronous communication through an integrated Slack-based tech stack, automating feedback collection to identify patterns and guide priorities.

Challenges

Execution

2023
Hauler hero
Culture foundations
Worked to transform team culture by establishing psychological safety and shared values, leading to improved team productivity, enhanced collaboration, and sustained employee engagement during a period of significant organizational change.

Reactions

“It’s conversations like this that make it so easy to work with you. You listen and acknowledge pain points, offer solutions and never make me feel like I am a pest for asking for something that would benefit us as well as the end user.” - Erin T | Support Manager

Results

Backdrop

The company faced significant organizational challenges stemming from rapid growth. Without established processes or proper foundations, the company struggled to scale effectively. Initial product development was rushed and superficial, lacking the depth needed for long-term success.

Teams operated in silos, leading to poor collaboration, miscommunication, and inefficient workflows.

This dysfunction manifested in missed deadlines, low-quality deliverables, and growing frustration among team members who lacked clear direction and support.

Challenges

Execution

Wins

Learnings

2023 - current
Hauler hero
Pitlane Design system
A comprehensive design system overhaul that standardized the design-to-deployment pipeline, resulting in 70% faster handoffs, 3x component reuse, and 90% reduction in UI inconsistencies while dramatically improving product delivery, user experience, and sales performance.

Reactions

“..I’m incredibly THANKFUL for  this amazing software! I just can’t even express! Love you all so much xoxoxo” - Wendy W. | Wallace Refuse
"I think we are all witnessing the UI revolution you have brought in... it's really something." - Giriraj B., Principal Engineer

Results

The Pitlane Design System emphasizes precision, speed, and coordination. Our UX-centric approach evolves through rapid user feedback cycles, optimizing every component while keeping user needs at the forefront.

Through standardization and optimization from design to deployment, we enable teams to operate at peak efficiency.

Our rapid iteration cycles, powered by continuous feedback and A/B testing, ensure we deliver high-quality solutions that meet user needs quickly. This approach has dramatically accelerated our product delivery while maintaining exceptional user experiences.

Results

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