Hauler Hero | 2022 - current
$156k - $2.1M | 2.16x
arr 2022 - 2024 | yoy growth
6 - 120+ | <3%
account growth | churn
5
systems established
2
roles
Achievements & Impact
Promotions
Promoted to Director for exponential ownership of product & design functions while continuing to grow as a leader while delivering product excellence.
0-1 Product
Led product & design as sole Director alongside CTO, driving exponential growth from 0 to 101+ active businesses with $2mm ARR, achieving 2.62x YTD growth and <3% YoY churn
Org Alignment
Orchestrated product roadmap sessions and updates with leadership to ensure strategic alignment and transparent communication of initiative progress
Team of One
Executed & cross-functionally led business-critical initiatives across product and design to accelerate growth through Product & UX-led strategies
Innovation
Shaped product vision with leadership team, integrating AI solutions to drive innovation and maintain competitive advantage
highlights
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Account & Suspension groups
Our account group system has transformed waste management operations by automating key tasks and improved efficiency for companies of all sizes, earning widespread praise throughout the industry, reducing processing time by ~60%.
Customers struggled with inefficient manual processes and disconnected systems that made bulk operations impossible.

Our account grouping system transformed their workflows by automating key tasks like invoice sending, portal invitations, and billing updates.

Through customizable groups, aging buckets, and suspension tools, companies have more holistic control over their customer accounts, leading to significant operational improvements.

The implementation has reduced processing time by approximately ~60% while providing unprecedented visibility into customer relationships.

User feedback has been overwhelmingly positive, with many customers praising the intuitive design and comprehensive feature set.

Results

The account groups functionality has revolutionized customer relationship management, delivering significant time savings through streamlined bulk operations. As one customer simply put it:

"This is amazing. It will definitely make things a whole lot easier."

The new grouping and filtering capabilities have transformed account oversight, particularly for complex relationships. Jessica's enthusiasm captures the game-changing nature of these improvements:

"Now with all of the groups... being able to see everything based on the aging. GAME CHANGER!"

The system has set new industry standards, with Park Gamble emphasizing its competitive edge:

"Coming recently from Routeware... this is a capability that they can only dream of!"

Perhaps most importantly, the functionality proves valuable for operations of all sizes. As Sarah from A&C Waste notes:

"From a small town, it's amazing for us."

This consistent praise across different user segments demonstrates the broad impact and success of these implementations.
Real-time Waste Route Management
The routing system we developed transformed our customers route management operations by replacing manual processes with efficient visual-based workflows. This modernization improved efficiency, customer service, and team coordination exponentially.
Our legacy routing system faced challenges managing thousands of residential and commercial waste collection stops.

We rebuilt it from the ground up with intuitive visual tools, real-time tracking, and efficient bulk management features.

The impact has been significant - dispatchers now spend 75% less time on route planning, with companies like Major Waste reducing their route sequencing from hours to minutes.

This improved efficiency has optimized resource allocation, reduced costs, and enhanced customer service.

Results

Results

Invoice & Payment groups
Our Invoice and Payment Groups solution streamlined financial operations in Waste & Recycling, reducing billing cycles from 8 hours to 2-3 hours while improving accuracy and eliminating manual work across systems.
Manual invoice processing across multiple systems was taking customers up to 8 hours per billing cycle. This fragmented approach led to errors, inefficiencies, and overwhelmed billing teams.

We built a unified platform for invoice and payment management that would streamline billing operations, reduce processing time, consolidate all billing activities with improved visibility, and support multiple payment methods with automated processing.

Another customer highlighted the dramatic efficiency gains:

"it was like an eight hour process from start to end... now we were done like 10:30 Monday morning."

This feature set has become essential to daily operations, with users reporting significant time savings and improved accuracy.

Results

"Our billing invoices have improved tremendously... The billing profiles have been separated into email billing and printed billings. Therefore our postage cost has decreased tremendously."

"The automation of customers paying bills within the system is awesome. Once upon a time we had to search several websites to get the online payments and manually add those payments into the system."

"Every month with the billing cycle, I've gotten better and better... Used to, it was like an eight hour process from start to end... now we were done like 10:30 Monday morning.
Remote-first feedback loops
Traditional feedback approaches struggle in distributed work environments, but implementing structured remote-first feedback loops enables rapid iteration and team alignment. These systems establish clear communication channels and foster a culture of continuous improvement, accelerating product development while strengthening team effectiveness.
Traditional feedback mechanisms struggle in today's distributed work environment, often resulting in disconnected teams and delayed iterations.

I implemented structured remote-first feedback loops that enabled rapid improvement across the business.

These systems revolutionize team collaboration through clear communication channels and data collection processes.

They foster a culture of continuous improvement, allowing quick problem identification while maintaining alignment across distributed teams - ultimately accelerating development and enhancing operational efficiency.

Results

Culture foundations
Building strong cultural foundations in an organization is essential for long-term success and sustainable growth. A well-designed cultural framework creates an environment where innovation and excellence can flourish.
By prioritizing psychological safety and establishing clear shared values, organizations can create the conditions necessary for teams to perform at their highest potential.

As a UX leader, I focused on creating this foundation through intentional culture-building initiatives and leadership practices that emphasized trust, collaboration, and continuous improvement.

This approach led to measurable improvements in team productivity, efficiency in product development cycles, and employee satisfaction, resulting in exceptional team stability and engagement throughout the year.

Results

Pitlane Design system
The Pitlane Design System emphasizes precision and speed through tight feedback loops and optimized process. Our collaborative design-to-deployment pipeline delivers superior user experiences faster.
The Pitlane Design System emphasizes precision, speed, and coordination. Our UX-centric approach evolves through rapid user feedback cycles, optimizing every component while keeping user needs at the forefront.

Through standardization and optimization from design to deployment, we enable teams to operate at peak efficiency.

Our rapid iteration cycles, powered by continuous feedback and A/B testing, ensure we deliver high-quality solutions that meet user needs quickly. This approach has dramatically accelerated our product delivery while maintaining exceptional user experiences.

Results

more experience
Leading SaaS platform for business documentation and training that streamlines onboarding, reduces redundancy, and enables scalable growth through improved operational efficiency.
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TRAINUAL