Creatively driven
To secure a seat in Formula 1, where only 20 seats exist worldwide, a driver must master every fundamental aspect of racing and perform at peak levels immediately.

At this level, there's no room for a learning curve. Even the most talented drivers can quickly find themselves without a seat if they can't consistently deliver results.

Just as Formula 1 demands flawless execution in a high-pressure environment, today's SaaS tech world requires consistent, exceptional performance. Every sprint counts, and success depends on delivering results under pressure.

This perspective has shaped my approach to product development, where I've learned that true innovation stems from mastering fundamentals. While AI and other tools make it easier to produce average work, it's the deep understanding of core principles that enables consistently exceptional results.

Like classical art, where mastering fundamentals unleashes creative freedom, my deep experience with technology allows me to build sophisticated solutions that feel effortless. This foundation helps me tackle complex challenges while staying focused on what matters most - improving people's lives.

I've found my Ikigai at the intersection of art, design, and technology. My foundation as a contemporary fine artist honed my eye for detail and visual storytelling, while my tech experience taught me to how build scalable, user-centered solutions.

Like each brush stroke in a painting builds the foundation of the final composition, every design decision serves an intentional purpose in the larger product outcome.

For me, great product design transcends great visual aesthetics and functionality—it's about creating experiences that spark joy and emotionally connect with users and the people who build them.

Whether I'm designing SaaS platforms used by thousands daily, or crafting a painting for a private collector, I remain focused on one core mission: creating meaningful work that transforms how people live and work.
tidbits

Pigment to pixels

Evolved from a nationally recognized fine artist to a leading product designer in top tech startups.

UX interiors

I apply design thinking to all aspects of life. I love building intentional interiors that seamlessly marry aesthetics and usability.

Yoga & wellness

Co-owned and operated the #1 rated boutique Barre & yoga studio in Phoenix Metro area, earning top ratings across ClassPass, Yelp, and Google from 2022-2024

Farm to table

Developed relationships with local Arizona farms at Whole Foods, expanding the organic local produce program and supporting small business growth.